Our website content strategy - a peek behind the scenes
As a media production company, it’s crucial that our content demonstrates our quality standards. But highlighting our capabilities is only part of our strategy to educate, inspire, and support our clients.
Two core values ground everything we do: quality and authenticity. Today, we’re offering a peek behind the scenes at how we weave those values into our website content strategy.
Company Overview Video
Visit the Spoken Frame Media website and you’ll be greeted by our company overview video. This less-than-two-minute snippet describes who we are and offers potential clients an excellent introduction to our company.
Not only is this video beneficial to our sales process, but it also serves us well within event presentations to showcase what we do.
This video is an evergreen piece of content. We put in more work up-front with the intention of creating something that can support our content strategy for years to come.
Client Workflow Video
On our contact page, you’ll find our Client Workflow Video. From inquiring about our services to completing their video production project, this shows potential clients what to expect when working with us.
On one hand, this video shows clients exactly what to expect during the production process. On the other, it shows them who we are behind the scenes: a modest and personable crew working to demystify the production process and make clients feel as comfortable as possible in front of the camera.
Client Testimonial Videos
Client testimonial videos (our specialty) feature past clients talking about their experience working with you. These are a powerful piece of any content strategy as they can answer questions a potential client may have, address their hesitations, and ultimately foster confidence in their decision to move forward with your company.
Your content strategy is for YOUR business
Our strategy isn’t one size fits all - it’s guided by our unique values of authenticity and transparency.
Your content strategy should mirror the values of your business.
For example, if your company has collaboration as a core value, consider gearing your content strategy toward highlighting the relationships between your team and your clients. Adding videos to your careers page is a great way to highlight collaboration in your workplace culture.
Did you enjoy this peek behind the scenes of our website content strategy? If so, we’ll be sure to share more about our approach to other platforms like Youtube, Instagram, and TikTok.
PS - If you’re a past client who’s interested in doing a testimonial video about your experience with Spoken Frame Media, let’s chat!
We’re Spoken Frame Media -
A story-driven video production company serving the greater Madison, Wisconsin area. Focusing on company overviews, client and employee testimonials, and careers page videos, we’re experts in helping you communicate your message to the right audience.
With our specialized production teams, we’ll bring your project to life using premium equipment, professional expertise, and a stress-free production environment so you’re sure to make the best first impression.
Looking to collaborate with a video production team you can trust? Get in touch with us today.